Dennis Urbaniak

Dennis Urbaniak, VP U.S. Diabetes and former VP of Innovation and New Customer Channels at Sanofi-Aventis. See Dennis's LinkedIn profile.

Dennis has been involved with social media for a long time. He has led the effort to educate his colleagues about social media and has been through some rough patches (see, for example, “Disgruntled Patient Shuts Down sanofi-aventis Facebook Page”).

Dennis may be the pioneer who has learned more from mistakes than anyone else and survived to talk about it openly: listen to “What Sanofi-Aventis Learned from Its FaceBook Experience & What the Experts Recommend It Do Now”.

Comments about Dennis received by people who nominated him:

• "Dennis, while head of Innovation at s-a, spearheaded the launch of Yammer, allowing for far greater internal communication and idea sharing across not just our US affiliate but across our global organization."
• "2010 has been something of a disaster for Sanofi in the social web (Sanofi VOICES, GoInsulin take-down, etc). However: Dennis Urbaniak has been listening, has not been afraid to participate fully in the (usually negative) discussion, and put together as strong a defence as was probably possible given the situations he has found himself in the middle of. He has not tried to spin the facts. He has accepted that mistakes have been made, learnings have been taken away, and that Sanofi will do better next time. It has been a refreshingly earnest and humble performance."